Preheat the oven to 170°C (340°F) and line a loaf pan with parchment paper.
In a medium bowl, whisk together the flour, baking powder, baking soda, ground cinnamon, salt, and pumpkin spice. Set aside.
In another bowl, mix together the granulated sugar, brown sugar, sunflower oil, and pumpkin purée until smooth. Add the eggs and vanilla extract, beating until combined.
Add half of the dry ingredient mixture to the wet mixture, pour in the milk, then add the remaining half of the dry ingredients. Mix gently until combined.
Pour the batter into the prepared loaf pan. Take the crumble topping out of the fridge, break it into small chunks using a knife, and scatter it evenly over the top of the batter.
Bake for 1 hour to 1 hour 10 minutes, or until a toothpick inserted into the center comes out clean. Let the cake cool completely.